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Writing Life

Tips for Indie Writers

The term “indie” author means different things to different people. In this post, I’m thinking of indie author as someone who publishes with smaller, independent presses, otherwise known as indie presses.

Last week I prepared a few graphics for social media to share the cover of my debut novel, The Very Good Best Friend. It was an exciting moment to post this cover, which I adore, and to share a few words about the premise of the book with my followers, who are mostly friends, family, and people who know me personally.

A social media graphic with the cover of The Very Good Best Friend: A Novel cover overtop of a blue and pink abstract background.
Social media post sharing the cover of my debut novel, The Very Good Best Friend.

The experience got me reflecting about my journey as a writer who has had the opportunity and good fortune to publish with independent presses in Canada.

Here is what I’ve learned so far about writing as an indie author:

#1: Write (and Edit!) the Weird Thing

My first poetry collection, Desire Path, took many years to write. By the time it was published, I felt like I had been working on those poems for close to a decade. I’m not sure if it was quite that long, but the poems felt like they were a part of me. This is to say that I spent a lot of time with that work. Poems from this collection were with me during different seasons of my life and, yet, I still felt energized by them as I crafted and refined them into a collection. I wasn’t writing what I thought someone should write, I was writing what I wanted to write. In Desire Path, I wrote about my specific experience in a specific community in British Columbia. When I read the poems now, I can still remember parts of my old neighbourhood and my old life, the things I saw, the places I visited, and how I interpreted the environment. As a reader, I like learning about other people’s neighbourhoods in this way. In fact when I travel I will seek out a very local or regional literary book, just to know what the poets are saying about the place (because it’s always much more interesting than any generic tourist pamphlet).

I was lucky to connect with a publisher that regularly publishes local perspectives on place and experience called Talon Books. Independent publishers are vital for their work bringing local and regional culture to a broader audience.

So write the weird thing. Pursue the project that excites and fuels you as a writer and a thinker, as a storyteller, because you will be spending more with those words, in that world time than you realize.

A pretty desire path in my new neighbourhood.

#2: Develop Your Publicity Chops

DIY Publicist? It’s not the first hat you think you’ll need to wear when you become an author, but it doesn’t hurt to start framing your writing through a publicity and marketing lens. In fact, once you have your manuscript in a solid place (don’t rush this and share it with beta readers if you can for feedback), the process of explaining and positioning your work begins and, honestly, it never really ends.

There are several key aspects of publishing with indie presses that will require you to start thinking like your own publicist. The first being your query letter. This is a one-page document that serves as your pitch to the editor where the intention is to pique their interest so they will read your sample pages and ask to see your full manuscript. A key component of the query letter is sharing your book’s hook. A hook grabs a reader’s attention, compelling them to flip page after page. Maybe you have known what your hook is from the moment you hit the keyboard or maybe you need time to really hone in on what it is. Think it through, as the essence of this hook will serve you as you develop and refine your publicity strategy.

Below is an example from my debut novel:

Carolyn sets out on a harrowing journey to rescue her best friend from an abandoned, desolate mall in the countryside, only to uncover deeper and darker secrets hidden within its decaying walls.

One-line description of The Very Good Best Friend

Once you have a signed contract with an indie press, one of the first things they will often send you is an “author questionnaire.” This questionnaire is your opportunity to share details about your biography, your platforms, and your book with your publisher. The content you share in this questionnaire is important and serves as the basis for many aspects of your book like cover copy, descriptions, marketing approach, etc. Take the time to fill it out as best you can, but don’t feel bad about not having a huge platform or many industry connections. We all have to start somewhere!

Photo by casey-lovegrove
Old parking lot. (photo by Casey Lovegrove)

#3: Bet On Yourself

Indie authors need to bet on themselves. What this looks like is different for everyone. To me, it means finding time to write even though every part of my life is drastically pulling me in the opposite direction. By giving myself the consistency and space for my writing practice, by prioritizing writing, I am betting on myself. Over the last few years, I’ve had a mind shift in how I think about writing. It’s not a hobby. It’s my business. No, I don’t make much money from this business, but I have come to treat it like my business because it’s how I keep myself accountable. I invest in my business by giving it time. I research my business by reading books and following what’s being published. I plan my business by giving myself reasonable deadlines to get my writing projects finished and sticking to them as much as I can. I define my goals to keep my practice on track. No one can do this, but me.

Betting on yourself is more than just believing in yourself, it’s about understanding that no one can do it for you. It’s about understanding that going from initial idea to finished manuscript is not easy, but you will see it through because you need to.

A beautiful pier to clear the head on a break from editing.

#4: Take Time to Celebrate Your Wins

Writing is solitary work. It can take a long time to draft and re-draft and draft and re-draft a work. Taking the time to celebrate a milestone is a good habit. It doesn’t have to be a big celebrationg, maybe it’s a walk in your favourite space or a coffee at your local.

Caffeine and carbs.

#5: Support Indie Presses and Indie Authors

Buy and read books from fellow indie authors to support them and the presses that publish them. Beautiful stores and fantastic stories, it’s a wonderful combination.

Grazie by Lucia Frangione at the Owl and the Cat Bookery.
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The Very Good Best Friend

Pursuing Complication

The ideas that served as the foundation for my first novel came to me in glimpses. It started with glimpse of something that intrigued me, something I wouldn’t forget, and then later a glimpse of something else would haunt me. Sometimes they were actions. Sometimes traits. Other times I saw a place. Suddenly I had layers. Layers I could hold on to and complicate. Over time I found myself thinking about these images and feelings and places and about how they connected, if at all. Soon I thought I had an idea for a novel, and it turns out I did.

If only it was so simple and romantic. Daydreamer starts thinking more detailed about her regular daydreams, opens laptop and out comes a story in short hour-long writing sprints. This was not how it went for me.

Writers often talk about how to get that first draft of a novel. The idea being that if an aspiring writer can concentrate enough to get all the words on paper then the hard part is done. While I agree that getting the first draft on paper takes dedication, the subsequent drafts are even harder. Writing is about making decisions. Each draft is about validating those decisions or reworking those decisions into something different. For The Very Good Best Friend, I wrote at least eight full drafts and that doesn’t include the substantive editing process happening now with my publisher, Now or Never Publishing.

When I think about the state of my first draft and what the story has become over the last four years, well, it’s completely different. Interestingly, those foundational glimpses I first experienced that inspired me to tell this story and then used to layer my initial ideas together are all still there, but I needed to make them sharper. I wrote, rewrote, cut, and wrote, rewrote, and cut so many chapters that the small book has a million ghosts embedded in it.

Writing the first draft, even with the help of a high-level outline, felt like walking down into a dark, cluttered basement with only the dim light of my phone to illuminate where I was. I couldn’t see beyond my nose. I wasn’t sure if what I was seeing was actually what I thought I was seeing. Everything was hazy, nothing fully formed or looking right. This is all to say I had no idea what the heck I was doing and why on earth I had attempted to do something that. Write a novel? Me?

Regardless of how challenging it was, I gave myself the permission to pursue it, despite how complicated and exhilerating the process was. I feel good about that.

My Writing Takeaways

I’ve been thinking about the process I went through and thought I’d share a few takeaways I will remember as I approach future projects. Here they are:

  • Make an outline: I know there are brilliant people out there who can “pants” it, but I am not that way. The direction is helpful even if I end up changing it down the line.
  • Set word count goals: Mine are always a little ambitious for the time I have, but it gives me something to strive for and keeps me on track. And when I do hit the goal, which is more often than not, it feels great.
  • Give yourself a break: As noted above, I like to have writing goals, but I found that when I really didn’t have the energy to write, I still urged myself to do it. This resulted in writing that was mostly entirely chopped. If only I had used that time better! Listen to your body.
  • When the draft is done, put it away: This is a common tip from established writers, but one that can feel ambiguous when you’re just starting out. How much time? I’d say at LEAST a month or two after each draft, if you can. This allows you to come back to your work as a reader and not the person who just spent every free moment they had trying to tell the story. Giving myself time away was invaluable when it came from the editing process.
Categories
Motherhood The Very Good Best Friend

Living for A Dream

Ahead of Mothers Day, I’ve been thinking about what it takes to be a caregiver and writer, not to mention a worker and all the other roles we assume over our lifetimes. There’s always lots of talk about the sacrifices that women make when they work and parent. There’s the never ending load of attempting to make the seemingly impossible possible. I understand this and I live this.

It’s a whole other level when it comes to being a parent and a creative person because for most people the time to pursue creative projects takes place outside of regular work hours and when you are a parent those outside of regular work hours are reserved for time with family, who you love more than anything. So when do you get time to dedicate to your passions? To your dreams? The math doesn’t add up favourably for anyone.

Galley proof for The Very Good Best Friend forthcoming from Now or Never Publishing in March 2025.

This month I have been proofreading the galley of my first novel, The Very Good Best Friend. I started writing it in August 2020, when I suppose a lot of people began writing their “one day” novels because it felt like it was now or never, the world showed us how fast it could change. Seven complete rewrites and several years later, and I’m here, now, with a book that will be printed and in the world next spring. I’m proud of myself for pursuing my dream, but it wasn’t easy. I’m also charmed by the fact that Now or Never Publishing were the folks who took it on!

There were definitely days where I wondered if working on a novel was worth the sacrifice of time. Since it’s not published yet, I guess I don’t know! My hope, as any writer’s hope is when they create something, is that I’ll find readers who will resonate with the themes of the book. More on those themes later.

An odd thing happens when pursuing a dream and then achieving it. I have an urge to do it all over again. For people who need to write, who love to read, who want to be in worlds of words, the process never ends. I don’t think it means the struggle of how to manage and spend time gets any easier. Who knows, maybe one day.